Intuit Accountants News Central

Increasing Growth & Market Share: Digital and Social Media Tips for Accountants

Article Post Date
June 18th 2012 by Becky Livingston

What’s hot in accounting firms? Based on the recent AICPA Practitioners Symposium/TECH+/Association for Accounting Marketing Conference, it’s all about increasing market share through digital marketing and social media efforts.

Here are just a few of the many marketing tips for CPAs and accountants looking to retain clients and convert prospects into clients.

Networking – LinkedIn

Do you know if your LinkedIn profile is optimized to attract the attention it needs to help you make the most out of networking?

Sarah Johnson, founder Inovautus Consulting, LLC, shared tips on how to update your LinkedIn profile to expand your network and increase traffic to your site. The keys to success are to keep the tone conversational and to complete the following basic sections.

Website – Search Engine Optimization

Brian Swanson, partner, Search Engine Optimization (SEO) Services at Flashpoint Marketing, talked about keyword placement to increase Search Engine Results Page (SERP) placement.

Editor’s Note: Brian is a frequent author for Intuit Accountants News Central. His most recent article, “5 Tips for Accountants to Create Practical Marketing Plans.”

Marketing Tips—Building a Niche Market

Gary Shamis, managing partner at SS&G, shared insights about niche marketing designed to help your firm stand out from its competition.

What digital and social media growth strategies would you share with fellow accountants? 

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  • About Becky Livingston

    Becky Livingston Becky Livingston is the President of Penheel Marketing, a marketing firm specializing in social and digital marketing. Speaker, author, and trainer, Becky has more than 20 years of marketing and communication experience in the engineering, technology, and financial services industries. Specializing in digital and social media strategy and implementation, Becky works with a wide range of clients with the largest concentration among CPA firms. Connect with Becky or her firm on Twitter, Facebook, LinkedIn, Google +, or PinterestSee all of Becky's articles…

    You can also visit Becky's Website

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